Satta: A journey from Brixton to Barcelona
Satta, an independent British brand, is a perfect amalgamation of sustainability, streetwear, and skating culture, born from the creative mind of Joe Lauder. Originating in London's Brixton and now based in Barcelona, Satta first made waves with its handcrafted skateboards crafted from recycled wood, a testament to Lauder's commitment to environmental consciousness.
The brand's evolution into a diverse clothing line, including hats, caps, hoodies, jackets, shorts, and tees, is marked by its hand-drawn designs, classic silhouettes, and earthy color palettes, reflecting a deep connection with nature and urban living.
Lauder's life experiences, from his time in Zen gardens in Asia to Hindu and Buddhist retreats in Tibet and Nepal, as well as encounters with a shaman in the Amazon rainforest, significantly influence the brand's designs and neutral color scheme. Satta stands out in the crowded streetwear-skatewear-sustainability market, maintaining its integrity without compromising its aesthetic values.
Central to Satta's ethos is the concept of livity, a Rastafarian term emphasizing a connected and harmonious existence with nature and the spiritual world. This philosophy is evident in their clothing collections, crafted in Portugal from organic cotton, which align with a sustainable and down-to-earth lifestyle. Lauder's vision for Satta is built on three guiding principles: creating objects that embody simplicity, functionality, and sustainability; contributing to the community; and facilitating ritual and reconnection with ourselves, each other, and the natural world. The brand's commitment to sustainability extends to its manufacturing and sourcing practices, using specific factories and organic materials in a holistic approach to small-scale production.
Satta's range, including earth-toned smocks, utility shirts, and boardshorts, caters to travelers and individuals seeking understated, well-constructed garments made from consciously sourced materials. This design philosophy resonates with a growing trend of 'neo-nomadism' and transnationalism, attracting those who value a connection with nature, culture, and community.
Drawing from Lauder's mixed-race background and experiences in diverse cultures, Satta infuses its designs with a blend of cultural influences from places like Tibet, Nepal, Morocco, India, and Indonesia. The brand’s aesthetic, inspired by '60s cut-and-sew profiles, utilitarian militaria, and unique color tones, offers a well-balanced and meticulously crafted selection of outerwear, t-shirts, sweaters, and home accessories.
In summary, Satta is not just a brand but a lifestyle representation, standing for connection, balance, and harmonious interaction with our environment. Its unique mix of cultural influences, commitment to sustainability, and dedication to craftsmanship make Satta more than a fashion label; it's a symbol for those seeking a meaningful, balanced engagement with the world. Satta's approach to design and production, deeply rooted in ethical and sustainable practices, reflects an understanding of the importance of harmony in both urban and natural environments, offering a compelling blend of style, functionality, and environmental consciousness.