Hidden Gems of Europe: A Tour of UNWTO's Best Tourism Villages of 2023

In recognition of sustainability and cultural richness, the United Nations World Tourism Organisation (UNWTO) has announced its list of the Best Tourism Villages for 2023. These villages, scattered across Europe, are beacons of a harmonious blend of tradition, nature, and responsible tourism. Let’s explore these jewels, country by country, each offering a unique glimpse into the heart of Europe's diverse cultural tapestry.


Croatia: The Coastal Charm of Mali Losinj

In the heart of Croatia's Adriatic Sea lies Mali Losinj, a picturesque village celebrated for its lush landscapes and rich maritime history. This Croatian gem, with its vibrant community and clear blue waters, offers a perfect blend of cultural heritage and natural beauty. Visitors to Mali Losinj can indulge in the island's traditional Mediterranean cuisine, explore historic seafaring sites, or enjoy the serene beaches. Known for its sustainable tourism practices, Mali Losinj is an ideal destination for those seeking a tranquil getaway, where the preservation of nature and culture is paramount.


Portugal: A Tapestry of Traditions and Natural Beauty

Portugal, a land where tradition weaves seamlessly with nature, is represented by the enchanting villages of Alto Minho, Amarante, Braga, Nazaré, Castro Daire, and Torres Vedras. Each village is a mirror reflecting Portugal's diverse cultural tapestry—from Alto Minho's folkloric richness and Amarante's Romanesque wonders to Nazaré's legendary surf waves. Visitors can immerse themselves in Portugal's deep-rooted heritage, taste the exquisite local cuisine, and explore the lush, scenic landscapes. Embracing sustainable tourism, these villages offer a unique blend of historical discovery, natural beauty, and authentic Portuguese experiences.


Estonia: Baltic Beauty and Historical Depth

Estonia, with its blend of serene Baltic landscapes and rich cultural tapestry, is showcased through the villages of Pärnumaa, Rakvere, Tartu, Lahemaa, Hilumaa Island, and Järvamaa. Each destination reflects Estonia's essence, from Pärnumaa's inviting beaches, known as the summer capital, to Tartu's bustling intellectual hub. Visitors can explore medieval castles in Rakvere, wander through the diverse natural wonders of Lahemaa National Park, and experience the tranquillity of Hilumaa Island. Järvamaa's lush forests and lakes further enrich this picture. Estonia's commitment to sustainable tourism makes it a perfect destination for those seeking both natural beauty and a deep historical experience.


The Netherlands: Land-Water Harmony in Schouwen-Duiveland and Berg en Dal

The Netherlands, renowned for its unique harmony between land and water, is exemplified in the villages of Schouwen-Duiveland and Berg en Dal. Schouwen-Duiveland showcases Dutch ingenuity with its stunning beaches and advanced flood protection systems, reflecting a deep connection with the sea. In contrast, Berg en Dal offers a peaceful retreat into the Netherlands' serene inland landscapes. Both villages embody the Dutch spirit of resilience and beauty, making them ideal destinations for those seeking to experience the Netherlands' innovative water management and picturesque natural settings.


France: Natural Splendor in Baie de Somme

In the heart of France's picturesque northern coast lies Baie de Somme, a breathtaking example of natural splendour and ecological diversity. This coastal gem is a testament to France's dedication to sustainable tourism. Baie de Somme, renowned for its vibrant birdlife and lush natural reserves, offers visitors a tranquil escape into nature. The area's unique tidal marshlands and rich biodiversity make it a haven for nature enthusiasts and photographers alike. Here, sustainable practices blend with the beauty of the French landscape, inviting travellers to a serene, eco-conscious experience.


Albania: Belsh's Lakes and Legends

Albania, a country with a wealth of natural and historical treasures, is epitomized by the charming town of Belsh. Nestled amidst numerous pristine lakes, Belsh is a testament to Albania's stunning natural landscapes and rich archaeological heritage. This hidden gem offers a journey through time, where legends and history intertwine with scenic beauty. Visitors to Belsh can explore its tranquil lakes, delve into the town's ancient past, and experience the authentic Albanian lifestyle. It's a destination that beautifully captures Albania's cultural depth and commitment to preserving its unique environmental and historical legacy.


Bosnia and Herzegovina: Cultural Melting Pot in Konjic and Trebinje

Bosnia and Herzegovina, a land of rich history and diverse cultures, is proudly represented by Konjic and Trebinje. Konjic, with its Ottoman-influenced architecture, and Trebinje, known for its harmonious blend of cultures, epitomize the nation's mosaic of heritage. Both towns are nestled in stunning natural landscapes, offering visitors a blend of historical exploration and scenic beauty. From Konjic’s storied bridges to Trebinje's sun-drenched vineyards, these towns are gateways to Bosnia and Herzegovina's multifaceted past and vibrant present, making them ideal destinations for culturally curious and nature-loving travelers.


Slovenia: Vineyards and Thermal Waters

Slovenia, a European jewel, is celebrated for its picturesque villages like Jeruzalem, Brezice, Miren Kras, Saleska Valley, and Kranj, each reflecting the nation's natural beauty and cultural richness. Jeruzalem, renowned for its rolling vineyards, epitomizes Slovenia's heavenly wine country. Brezice and its thermal waters offer a unique blend of wellness and history. Miren Kras, set amidst serene landscapes, and Saleska Valley, known for its green vistas, highlight Slovenia's commitment to nature and sustainability. Kranj, a blend of alpine charm and historical depth, completes this picture of Slovenian splendour, making these villages must-visit destinations for lovers of wine, nature, and culture.


Hungary: Miskolc's Thermal Springs and Heritage

Hungary, steeped in a rich tapestry of culture and nature, proudly showcases Miskolc, a city where history and relaxation converge. Famed for its therapeutic thermal springs, Miskolc is a haven for those seeking rejuvenation amidst nature. This city, nestled in northeastern Hungary, also boasts significant historical depth, from its medieval castle to the captivating Lillafüred. Miskolc's unique combination of natural thermal waters and rich cultural heritage makes it an exemplary representation of Hungary's commitment to preserving its past while offering serene and healthful experiences.


Romania: Wilderness in Bison Land

Romania, a country rich in natural wonders, is home to the remarkable Bison Land. Located in the northeastern region, this area is a living testament to wildlife conservation and the preservation of natural habitats. Here, visitors can marvel at the majestic bison roaming freely in their natural environment, a rare and awe-inspiring sight. Bison Land not only offers a unique wildlife experience but also embodies Romania's dedication to protecting and showcasing its wild heritage. This region provides an unparalleled opportunity to connect with nature and witness the beauty of Europe's wilderness up close.


Turkey: Historical Journey in Efeler Road Izmir

Turkey's Efeler Road in Izmir is a captivating journey through time and nature. This historic route is a mosaic of Turkey's rich past, lined with ancient ruins that whisper tales of bygone eras. Surrounded by the lush beauty of olive groves and scenic landscapes, Efeler Road is a testament to Turkey's seamless blend of history and natural splendour. Visitors can explore the remnants of ancient civilizations and bask in the tranquility of the region's natural offerings. This road not only connects destinations but also bridges the present with the rich historical tapestry of Turkey.


Spain: Natural Ecosystems in Terres de L'Ebre

Spain's Terres de L'Ebre is a celebration of nature's unspoiled beauty. This region, home to the diverse Ebro Delta, is a testament to Spain's dedication to environmental conservation. The Ebro Delta, one of Europe's largest wetlands, offers a sanctuary for a myriad of bird species and is a haven for birdwatchers and nature lovers alike. Terres de L'Ebre's rich ecosystems provide a unique opportunity to immerse in lush landscapes and observe wildlife in its natural habitat. This area exemplifies Spain's commitment to preserving natural habitats, offering an idyllic retreat for those seeking a connection with nature.


Serbia: Zlatibor's Mountainous Retreat

Serbia unveils its natural charm with Zlatibor, a mountainous retreat that epitomizes the beauty of rural Eastern Europe. Renowned for its breathtaking landscapes and fresh, invigorating air, Zlatibor is a haven for health tourism and outdoor enthusiasts. This popular mountain resort captivates visitors with its serene beauty, offering tranquil walks through pine forests and opportunities for rejuvenating wellness experiences. Zlatibor is also celebrated for its traditional Serbian cuisine, which provides a gastronomic journey into the heart of Serbian culture. Visitors to Zlatibor can immerse themselves in a rich tapestry of nature, health, and tradition, making it an ideal destination for a refreshing escape.


Scotland: Mythical Landscapes in Inverness & Loch Ness

Scotland's Inverness and the enigmatic Loch Ness are a blend of myth and majestic landscapes. Inverness, known as the capital of the Highlands, offers a gateway to Scotland's rich history and culture. The legendary Loch Ness, shrouded in mystery with tales of its elusive monster, captivates the imagination of visitors from around the world. This region's breathtaking scenery, including rugged highlands and serene lochs, provides an awe-inspiring backdrop for outdoor adventures and historical exploration. Inverness and Loch Ness epitomize Scotland's charm, offering an unforgettable journey through mythical landscapes and the heart of Scottish heritage.


These European nations, through their distinguished villages, demonstrate a profound commitment to preserving and celebrating their unique cultural heritages, natural wonders, and sustainable practices. Each country, with its nominated villages, contributes to the rich tapestry of Europe’s diverse landscapes and traditions. From the coastal havens of Croatia to the historic depth of Hungary, the vibrant tapestry of Portugal to the natural splendors of Spain, and the serene beauty of Estonia to the rugged charm of Serbia, these destinations are not just places to visit; they are experiences to be cherished. Visiting these villages offers a deeper understanding of Europe's varied cultural identities and a chance to engage with communities passionately preserving their traditions and environments for future generations.

Through this journey, we gain more than just memories; we become part of a global movement that values the preservation of our planet's beauty and diversity, fostering a sustainable future for tourism.

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